About us

“La Plus Belle" was incepted in 1999 by Mrs Sohaila Beirouty with a vision to be the preferred Beauty Center brand of choice for all beauty needs and requirements of today’s fashionable women of Kuwait. Today, we operate three Salons and Institute, Spa, and one men’s Salon, at Maidan Hawally, Millennium Hotel & Convention Center & Boulevard Mall.

With the newly opened branch at” Boulevard Center”, “La Plus Belle" owns the biggest Spa chain and Beauty Centers in Kuwait and the Middle East to deliver the most superior and highest quality of beauty services.

At “La Plus Belle", we always aim to provide nothing less than the best products and services to our customers. That’s why we deliver outstanding services under the meticulous and focused attention of Experts who are devoted and dedicated to their craft. We also partner with globally recognized brands such as L’Oréal Professional, Kérastase, Carita, Essie and other professional and well-known brands that have earned the admiration and respect of women from around the world.  We are committed to putting our customers at the heart of everything we do.

For HER, “La Plus Belle" offers a full spectrum of services that include: all different types of hair services (styling, colour and treatments…), make-up, bridal packages, skin care, body treatments, body bathes, hair removal and packages. 

For HIM, EGO’s offers gentlemen the latest modern haircut, styles, facial treatments, along with nail services in a luxurious and relaxing atmosphere. Besides, it offers the most professional art of grooming; thanks to the highly trained team, professional Stylists, latest technologies and high-tech equipment that provide our Clients with a unique and distinctive wellness experience.